The Vanarama National League, the body responsible for the 5th , 6th and 7th tiers of English football, have signed an agreement with digital inventory management specialists Horizm, that will see the league and all their 66 members clubs’ benefit from Horizm’s complete digital toolkit including Horizm Marketplace.
The clubs of the league’s three divisions – The Vanarama League, The Vanarama League North and The Vanarama League South – are an important part of the UK football pyramid and provide a mix of heritage, success and celebrity. From Notts County, the oldest league club, to Wrexham and their new Hollywood owners, Ryan Reynolds and Rob McElhenney, the 66 clubs each have a unique story to tell and a fanbase that is loyal, highly engaged and rooted in their local communities. Collectively on social media, this equates to over 3m followers – a huge opportunity that the league will now be working with Horizm to help take advantage of.
Under this new agreement, the league and its clubs will have access to Horizm’s AI powered toolkit giving them a better understanding of the real time value their digital content is providing and the opportunity to better monetize it through Horizm Marketplace, the groundbreaking digital asset platform, that allows brands to target sports fans through digital content partnerships.
Commenting on the new agreement, Shahid Azeem, Chairman, Aldershot Town FC and Chair of the Commercial Committee, Vanarama National League said:
“Our clubs have deep-seated ties to communities covering the length and breadth of the country and the current visibility being afforded to the whole league means there is huge potential for their fanbases to grow. The league has long recognised the importance of digital in engaging these different fanbases – the audience of our top division has grown 30% since 2019 – and this new collaboration with Horizm will give us the tools to maximise the commercial potential of our digital growth.”
Sam Grimley, Head of Commercial, Horizm added:
“I am hugely proud to be announcing this agreement with The Vanarama National League, our first league-wide partnership. The scale and passion of their combined digital audience is a massive opportunity for them as it offers brands a highly engaged route to UK sports fans. I am really looking forward to working with everyone involved at the league to help them realise their digital potential”
The Vanarama National League joins Horizm’s growing roster of football clients that includes National Federations, tournaments and a mix of leading European and South American clubs.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Delhi Capitals, the FIVB, the FIH and the Australian Open.