What is the digital value of US sports fans for the major leagues & franchises they follow?
Which leagues generate the most value from their digital audience? Which franchises are the most efficient at creating value?
Our new report The Digital Value of Fans – US Editions provides the answers, using our AI-powered valuation and benchmarking tools to analyse the audiences of NBA, NFL, NHL, MLB & MLS franchises across Facebook, Instagram and Twitter.
For more details you can download the full report for free via the link below
Key Takeaways:
- At a league level, NBA has the biggest audience size & value, but NHL is the best at generating value per fan.
- At a franchise level, NBA teams dominate in terms of size, with 13 out of the top 20, while MLB franchises represent almost 50% of the value per fan top 20.
- In terms of channels, Twitter sees the highest level of value per fan achieved from a league perspective, but Instagram sees the highest value per fan achieved from a franchise.
For more information of Horizm’s social media insights and our AI-powered digital asset management tool, please get in touch.
