Saracens have signed a deal with digital asset management experts, Horizm that will enable the English Rugby Union club to maximise the value they deliver their partners, across their different social channels and help them unlock new digital revenues.
The new agreement sees Saracens become the first rugby club to sign with Horizm, joining over 50 leading rights holders across seven other sports who have selected Horizm as a digital partner, including Real Madrid in football, Delhi Capitals in cricket and the Australian Open in tennis.
Like all sports, COVID 19 has had a big impact on the finances of rugby in England, with vital match day revenue streams cut off. In these challenging times, Saracens have been able to secure multi-year sponsorships with StoneX Group and Shawbrook bank – a clear indicator of the clubs enduring value and bright commercial future – and digital will play a key role in how these partnerships are delivered.
The three-time European Champions will use Horizm’s AI-powered platform to gain a real-time understanding of the digital value they can offer their stable of partners, but also to target further sponsorships by identifying new revenue opportunities, within their digital inventory.
Commenting on the announcement of the Horizm deal, Alex Gummer, Marketing Director, Saracens said:
“At Saracens, we strive for excellence – excellence on the pitch but also in the partners we work with, and the service we deliver for them. Digital media is an increasingly important part of our commercial approach and Horizm’s platform will allow us to elevate how we service our partners objectives across all our digital platforms”
Sam Grimley, Head of Commercial, Horizm added:
“It is a huge honour to welcome Saracens as our first Rugby Union client. We are proud to work with such a strong club, one that is steeped in success, and we look forward to helping them grow their digital revenues”.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens, the Delhi Capitals, FIVB, the FIH and the Australian Open.