Ricardo Fort, former VP, Global Sports & Entertainment, The Coca-Cola Company has joined the team at digital inventory management experts, Horizm. Fort will be using his many years of sports marketing experience to help shape Horizm’s brand proposition, as part of the company’s newly appointed advisory board.
Fort’s stellar sports industry career began at Coca-Cola where, after success in Brazil, he was invited to Atlanta to manage the company’s Global Sports Marketing, with a focus on the activation of the company’s sponsorship of the FIFA World Cup 2006. After the tournament, he moved onto to different roles within Coca-Cola – first in Brazil and then in India – before leaving to take up a Global Marketing role at Danone in Paris. In 2012, Fort returned to the world of sport, joining Visa to head up their sports and entertainment marketing and their activations around the 2014 FIFA World Cup and Olympics in Rio de Janeiro. In 2016, Coca-Cola came calling again and Fort returned to head up their global sponsorships, a role he held until February 2021 when he left to set up his own consultancy – Sport by Fort – which helps investors, sponsors, rightsholders, and athletes to build the right sports partnerships.
Horizm, Co-Founded by Pedro Mestriner and Jose David Poveda, is an award-winning tech start up that provides AI-powered digital asset intelligence ranging from real-time, geo located valuations and benchmarking to identifying commercial opportunities through content series and a marketplace offering. Formed in 2019, the business has quickly amassed a stable of over 50 clients across 14 countries and 8 different sports including European Football giants such as Real Madrid, Chelsea, Arsenal and Inter Milan.
Commenting on his new role within the Horizm advisory board, Fort said:
In addition to Fort, Horizm’s advisory board also features Irina Pavlova, former President Onexim Sports & Entertainment, the holding company that owns NBA Franchise, the Brooklyn Nets and Craig Thompson, Founder / Partner of Mindspring Capital, CEO of Mindspring Sport and former Founding Managing Director – The UEFA Champions League for TEAM Marketing.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal FC, Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens RFC, the Delhi Capitals, FIVB, the FIH and the Australian Open.