The 100m Club

TikTok & the World’s Top Sports Leagues 2021

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TikTok & the World’s Top Sports Leagues 2021

In September 2021, TikTok announced that it had reached the milestone of 1 billion people using the platform each month. While this is still some way off Facebook – as of September, 2.9 billion monthly active users and counting – this equates to a 45% increase since July 2020 and an astonishing 1718% growth since January 2018.

With TikTok managing to convert this rise into an increase in commercial activity, the channel’s importance is growing for brands – especially given its high youth-market penetration – and early adopters across the sports spectrum have been quick to take advantage.

But what of world’s biggest teams and leagues? How have they performed on TikTok in 2021? Which leagues have been the best at generating value on this rapidly emerging channel?

In this report, published December 2021, we analysed the activity of teams from the Premier League, LaLiga, Ligue 1, Serie A, Bundesliga, NFL, NBA, MLB, NHL and Formula 1, between January and September 2021, looking at volume, value and relative performance..

Date
December 2021
Focus
TikTok
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