The Digital Value of Fans
In The Digital Value of Fans, published May 2021, we sought to better understand value of the digital landscape in sports by focusing on three key questions:
Which properties have the biggest digital inventory?
Who is the best at generating value form their digital audience?
What are the levers that drive this value and who is best at using them?
Using Intelligenz, our AI powered benchmarking solution that projects digital performance based on publicly available data, we compared Q1 inventory and audience size, value per fan and the primary drivers of value – activity levels and post-performance – from the world’s leading sports leagues and teams. For this report, we have focused all analysis on the three primary social channels, Facebook, Instagram and Twitter.
To find out which teams were predicted to generate the most digital inventory, which leagues have the highest average value per fan or which channel is the most valuable download the Digital Value of Fans.