The 100m Club

The Digital Value of Fans – US Edition

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The Digital Value of Fans - US Edition

What is the digital value of US sports fans for the major leagues & franchises they follow?

Which leagues generate the most value from their digital audience? Which franchises are the most efficient at creating value?

Our report The Digital Value of Fans – US Edition, published in November 2021, provides the answers, using our AI-powered valuation and benchmarking tools to analyse the audiences of NBA, NFL, NHL, MLB & MLS franchises across Facebook, Instagram and Twitter.

Date
November 2021
Focus
US Sports Leagues and Teams
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