The Digital Value of Fans - US Edition
What is the digital value of US sports fans for the major leagues & franchises they follow?
Which leagues generate the most value from their digital audience? Which franchises are the most efficient at creating value?
Our report The Digital Value of Fans – US Edition, published in November 2021, provides the answers, using our AI-powered valuation and benchmarking tools to analyse the audiences of NBA, NFL, NHL, MLB & MLS franchises across Facebook, Instagram and Twitter.