Digital Value of Fans 2026
As digital platforms continue to reshape the global sports industry, understanding how audience attention converts into economic value has become critical. In the 2026 edition of our Digital Value of Fans report, we analyze the 2025 season to reveal how digital reach, content activity, and engagement translate into measurable social media value. Powered by Horizm’s Intelligenz framework, the study evaluates over 15,000 rights holders and brands across Facebook, Instagram, TikTok, X, and YouTube, highlighting a clear shift in the ecosystem: success is no longer defined by scale alone, but by the ability to optimize value per fan and convert attention into tangible economic impact.
Date
March 2026
Focus
Fans
