Digital Value of Fans 2025
As digital platforms continue to redefine the sports industry, understanding their impact has never been more crucial. In this edition of our "Digital Value of Fans" report, we analyze the value generated throughout 2024, shedding light on the ever-evolving digital landscape. With insights derived from over 12,000 rights holders and brands, more than 14 million social media posts, and over 1 trillion tracked impressions, Horizm provides a data-driven perspective on the power of digital engagement in sports. This report addresses four key questions that shape the future of digital sports engagement.
Date
February 2025
Focus
Fans
