Digital Value of Fans 2022

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Digital Value of Fans 2022

In March 2022, we published Digital Value of Fans 2022 – our annual deep dive into the digital audience landscape in sports and the value it creates for the world’s leading teams and leagues.

The report analyses the digital performance of all teams in The Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, NFL, NBA, NHL, MLB, IPL and Formula 1 across Facebook, Instagram, Twitter, TikTok and YouTube over a 12 month period.

To find out which teams were predicted to generate the most digital inventory, which leagues have the highest average value per fan or which channel is the most valuable download the Digital Value of Fans 2022.

March 2022
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