The 100m Club

Brands in Football – The Digital Game

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Brands in Football - The Digital Game

Brands in Football – The Digital Game uses Intelligenz, Horizm’s proprietary benchmarking tool, to analyse the performance of every brand that activated digitally across Europe’s top six football league during the 2021/22 season.

The report shows that 682 brands involved activated less than 5% of digital inventory available across Premier League, LaLiga, Serie A, Bundesliga, Ligue 1 and Liga Portugal, which equates to a combined total of €75.6m in activated value.

For more information on the performance at a brand and league level, include which brands received the most value, please download the report.

Date
June 2022
Focus
Brands
Please complete the form below to access the report