Brands in Football - The Digital Game
Brands in Football – The Digital Game uses Intelligenz, Horizm’s proprietary benchmarking tool, to analyse the performance of every brand that activated digitally across Europe’s top six football league during the 2021/22 season.
The report shows that 682 brands involved activated less than 5% of digital inventory available across Premier League, LaLiga, Serie A, Bundesliga, Ligue 1 and Liga Portugal, which equates to a combined total of €75.6m in activated value.
For more information on the performance at a brand and league level, include which brands received the most value, please download the report.
Date
June 2022
Focus
Brands
