PwC Switzerland’s Sports Business Advisory and digital inventory experts, Horizm, have today announced a new partnership with that will see the renowned global accounting and consultancy firm use Horizm’s AI-powered platform and data to shape the development of digital strategies for their array of sports clients.
Headquartered in Zurich, PwC’s Sports Business Advisory Practice works with many of leading players across the global sports ecosystem including federations, leagues, clubs, media companies, sponsors, agencies and investors. In servicing the different needs of their clients, PwC Switzerland supplements their in-house expertise with selected intelligence partners, and Horizm have been added to allow PwC to provide accurate, real-time social media valuations and insights.
Commenting on the partnership announcement, David Dellea, Head of Sports Business Advisory at PwC Switzerland, said: “The evolution of digital technologies, and consumer habits, have shifted the way sports rights need to think when it comes to sponsorship and delivering value for brands. When helping our clients to shape a new digital approach, accurate data and insights on assets values are vital and in Horizm, we have a robust solution that we can trust to deliver the accuracy we need.”
Pedro Mestriner, CEO, Horizm, added: “We are immensely proud to partner with such a renowned and respected business as PwC and to help them with the digital insights they offer their array of sports clients. Their trust is huge endorsement of our hard work and we are grateful for their support”.
The two organizations began collaborating around PwC Switzerland’s Sports Industry Survey 2020, when looking at the growing opportunity to monetize digital assets in sport – something the survey identified as one of the top opportunities to increase revenues in the sports industry – and will be collaborating again for the 2021 edition.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens RFC, the Delhi Capitals, FIVB, the FIH and the Australian Open.