New Zealand Cricket (NZC) are the latest national cricket organisation to sign on with digital inventory management specialists, Horizm. The recently crowned ICC World Test Champions join Horizm’s growing cricket roster which includes Cricket West Indies, IPL side Delhi Capitals, leading international T20 tournament, the Caribbean Premier League, Yorkshire County Cricket Club and Middlesex Cricket.
NZC has an impressive social media following with their BLACKCAPS and WHITE FERNS accounts reaching an audience of over 4m across Facebook, Instagram and Twitter. Under this new agreement, NZC will benefit from access to Horizm’s AI-powered, digital asset management platform, giving them a real time valuation of their social media, website and mobile activity and helping to better understand how this value can be unlocked to generate new revenues.
Anna Lawrence GM, Commercial at NZC commented:
“These are exciting times for our organisation, with the success of our professional teams driving up audience levels across TV and digital. As we look to sustain this momentum, it is important NZC capitalises on this heightened interest, both at home and in the big cricket markets around the world. Through working with Horizm, we now have the tools to further maximise the commercial potential, both domestically and internationally, of our growing digital reach.”
Sam Grimley, Head of Commercial, Horizm added:
“We are thrilled to be working with New Zealand Cricket, a nation who’s bold and innovative approach to the game has brought them much success and won them many fans around the world – we look forward to helping them make them most of this fanbase across their different digital channels”
Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 30 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.
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About New Zealand Cricket
NZC is the national governing body for cricket in New Zealand, supporting the game at all levels from grassroots & domestic competitions, to our elite national teams, the BLACKCAPS and WHITE FERNS.
About Horizm
Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Chelsea, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Delhi Capitals, the FIVB, the FIH and the Australian Open.
