For the 2022 Indian Premier League season, five-time champion Mumbai Indians has partnered with digital inventory specialists, Horizm as their digital valuation and monetisation consultants.
Mumbai Indians (MI) is the most successful team in the tournament’s history, winning it in 2013, 2015, 2017, 2019 and 2020. Their unrivalled success on the field and the presence of star names such as Rohit Sharma, Jasprit Bumrah and Kieron Pollard has also seen the franchise amass a vast digital audience in the competition with over 30m followers across their social media platforms.
Under the new agreement, MI will be able to access Horizm’s full commercial toolkit, which uses artificial intelligence to provide the true market price of rights holder’s digital content, how it compares to relevant benchmarks and how it can best be packaged to unlock the value that is being generated.
Sam Grimley, Horizm’s Global Head of Sales & Account Management added:
“Mumbai Indians is among the biggest sporting brands in India, with a huge global following and an innovative approach to digital. We are excited to be working with them and to look to helping them maximise the value they extract across their different channels”
Mumbai Indians joins fellow franchise, Delhi Capitals along with Cricket West indies, New Zealand Cricket and the Caribbean Premier League in choosing Horizm to help them enhance their digital returns.
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About Horizm
Founded in 2019, Horizm was born with the goal of being the number one digital audience platform for the global sports and entertainment industries; to revolutionize the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.
Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.
This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is routed in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Mumbai Indians, the FIVB, the FIH and the Australian Open.
Horizm. Digital Audiences Unlocked.
