Marketplace Case Study: Futbol RoadShow x Atletico Nacional

Marketplace Case Study: Futbol RoadShow x Atletico Nacional


In this Horizm case study, we share what happened when Futbol Road Show chose Horizm Marketplace as means to reach their target audience through sport, by activating digitally around the biggest team in Columbia Atletico Nacional


The Background

Futbol Road Show are the Columbias no. 1 soccer trading cards and collectibles. Allowing collectors in the sports card and collectible industry. They are more than just passionate about sports and this hobby, they are passionate about being able to use cards as a means to transform lives and elevate the hobby, taking it to different corners of the world. 

Atletico Nacional is a Colombian professional football club based in Medellín. The club is one of only three clubs to have played in every first division tournament in the country’s history, the other two teams being Millonarios and Santa Fe. It is the most successful team in Colombian soccer with 31 official titles between national and international championships and for this reason it is popularly known as the King of Cups.


The Business Needs

Futbol Roadshow had 3 main objectives with this digital activation. 1. Bring traffic to their website and social media, mainly Instagram. 2. Create awareness and curiosity about the soccer cards they are bringing to the country and what this hobby is about. 3. Generate leads of potential customers who are football fans and who follow the biggest team in the country, Atletico Nacional.


How did Horizm marketplace help to solve this problem? 

Horizm Marketplace offered Futbol Roadshow the opportunity to trial digital activation in sport, with a budget and campaign length of their choice. After reviewing the options available they chose to digital takeover of the Atletico Nacional social media posts sponsoring all posts across all their social channels for a content series.


“The Horizm Marketplace connected us to Atletico Nacional, made the communication with them easier and helped us in anything we needed to have a successful activation. They were key to find the best idea possible for us, know how to track it and measure it and just be there for us 24/7. “


Juan Pablo Duarte, Founder, Futbol Roadshow



This activation helped Futbol Roadshow get over a 100 leads, + 100 followers, and more than 171 k reproductions of the shared post with Atletico Nacional. It was a very successful activation which helped us on our objectives and also brought us closer to football fans in Colombia, who now know about us and have also seen our logo associated with the club they follow.


How does Marketplace work?

Check out our video on Horizm Marketplace and how it works.



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