Hull City partners with Horizm to expand their digital sponsorship

Hull City partners with Horizm to expand their digital sponsorship

Horizm is excited to announce it’s partnership with Hull City in 2022.

Hull City will use Horizm’s capabilities to track and analyze their social media analytics, report to their brand partners the value they are providing them through digital, and utilize Horizm’s benchmarking data to report and understand their digital valuation and performance.

Hull City will benefit from access to Horizm’s AI-powered, digital asset management platform, providing real time valuation of Hull City’s social media, website and mobile activity and helping to understand how additional value in Hull City’s content can be unlocked to generate new revenues. 

Jamie Thomas, Hull City’s Marketing Manager said: “At Hull City, we are committed to getting the most out of our digital asset portfolio and delivering packages that are truly targeted and valuable to partner brands. They are principles that underpin the commercial culture of the club, and we see Horizm as a natural extension of this; we believe their platform will transform the way we understand and commercialise our different digital assets.”

Hull City will join a number of other high profile Championship football organisations in utilising the Horizm data-powered platform, including Cardiff City, Blackburn Rovers, and Watford Football Club.

Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 40 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.


About Hull City

Hull City Association Football Club is an English professional football club in Hull, East Riding of Yorkshire. Founded in 1904, the club competes in the Championship after winning the 2020–21 League One title. In 2007–08, they achieved promotion to the top flight of English football for the first time in their history by winning the Championship play-off final at Wembley Stadium.


About Horizm

Horizm is the future of digital revenue in sport.

Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.

Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.

Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment. 

Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.

Horizm is the chosen digital solution for leading football clubs such as Arsenal, Chelsea, Everton, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Delhi Capitals, the FIVB, the FIH and the Australian Open.