Horizm strengthen product team with senior additions from the second-hand marketplace and social gaming sectors

Horizm strengthen product team with senior additions from the second-hand marketplace and social gaming sectors


Horizm is delighted to announce the strengthening of their product team following a series of new additions including Ander Mujika, Senior Product Manager and Pedro Perez Garcia, Head of Data. 

Ander has over 10 years’ experience as a Product Manager, the last five spent working on the development of online C2C and B2B marketplaces.

He joins from Letgo, the European Unicorn second-hand marketplace where he was Senior Product Manager and amongst other achievements, lead the strategy and development of their C2C payments project.  Prior to Letgo, Ander worked as Product Owner at Wallapop where he was responsible for the vision, roadmap and delivery of a new B2B solution that added value for Wallapop’s professional users.

Having spent over 20 years in the analysis of information in companies like Accenture, Deloitte, Telefonica or Banco Santander, Pedro joins Horizm after stints working in social gaming, most recently with Tinybytes, the creators of the award-winning mobile war game Massive Warfare, where he has contributed heading up all data processes to increase monetization of more than 20m players. Before Tinybytes, Pedro was Head of Data Analysis and Business Intelligence for leading sports game developer From The Bench. 

The additions of Ander and Pedro brings further expertise to Horizm’s product team which has successfully rolled out a number of significant developments over the past 12 months. These include the launch of Intelligenz, Horizm’s digital inventory benchmarking tool and Marketplace, Horizm’s new digital asset transaction platform which uses AI to identify and value recurring content series within Horizm’s retained digital sports inventory, that can then be packaged and sold for rights holders as a targeted marketing opportunity for brands.   

Commenting on the new additions, Jose David Poveda, Chief Product Officer, Horizm said:

“In Ander and Pedro, we are bringing in valuable expertise that will help the team continue their fantastic work over the past year and ensure we have the resources in place to manage the next phase of development for key products like Marketplace.”

Launched in September 2021, Horizm’s Marketplace is a ground-breaking digital platform that aggregates content groups across a range of digital sports inventory, allowing brands to match their audience needs with the digital assets of rights holders and benefit from precise geo-demographic targeting on a flexible, per campaign basis. For rights holders, Marketplace provides a platform to unlock new revenues from their existing digital inventory. Marketplace is part of a suite of digital products provide by Horizm that support both rights holders and brands across their digital asset lifecycles


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About Horizm

Horizm is the future of digital revenue in sport.

Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders and brands operate in our new digital era and fully support them across their digital asset lifecycles.

Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.

Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their sponsorship investment.  

Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure. 

Horizm has quickly established a global footprint, serving more than 80 properties across 15 countries and is the chosen digital solution for leading football clubs such as Arsenal, Chelsea, Everton, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, New Zealand Cricket, Delhi Capitals, the FIVB, the FIH and the Australian Open.