Eva Suarez, former Head of the International Business Development at both Juventus and FC Barcelona has joined Horizm, the digital asset valuation and management experts.
Suarez joins after five years with Juventus where she created the International Business Development Department and secured in excess of €120min sponsorship deals and match contracts during her time with both the Turin and Catalan based clubs.
Suarez boasts a wealth of experience in sports business and law having also worked with leading rights holders such as UEFA, IOC and Formula 1, and leading agencies such as TEAM Marketing AG and MediaPro over the past 20 years.
In her new role as Head of Digital Sponsorship and Commercial Partnerships, Suarez will be using her extensive network to drive forward Horizm’s brand relationships to ensure sponsors can benefit from their AI-powered, benchmarking and valuation tools.
Commenting on Suarez’s arrival, Pedro Mestriner, CEO, Horizm said:
“I am absolutely thrilled that Eva is joining us – to be adding someone with such a depth of experience and success within the sports industry is a real coup and I am sure she will massively enhance our brand proposition”.
Eva joins the senior management team at Horizm that features a breadth of top-level industry experience including Luis Viveiros, Head of Strategy & Consulting Services, (ex-Nielsen) and Sam Grimley, Head of Commercial (ex-GumGum Sports).
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens RFC, the Delhi Capitals, FIVB, the FIH and the Australian Open.