Horizm, the award-winning provider of digital inventory management in sport, and the International Hockey Federation (FIH) have confirmed an agreement that will see FIH using Horizm’s Artificial Intelligence powered platform to help hockey’s world governing body unlock new digital revenues.
The collaboration highlights the FIH’s growing commitment to digital as a key component of its commercial strategy and, through Horizm’s real-time solution, will enable FIH to establish accurate market valuations for its different digital assets. It will also provide FIH with the intelligence and the tools to create new digital content franchises that can be monetised directly, or in partnership with Horizm.
Commenting on the announcement and the challenges sports organisations face when trying to understand the value of their digital channels, FIH, CEO, Thierry Weil said:
“We’re very happy to have engaged on this partnership with Horizm. They can deliver clear measurement as well as a valuation and evaluation of our digital assets. And then quantify this for us. This is much needed data which we will use for our current and potential future commercial partners”.
FIH, Sponsorship Sales Director, Ricky Thussu added:
“We’ve been on the journey with digital where data, content, social media, OTT have played an integral part and Horizm is just the right layer to wrap around them so we can quantify the value delivered through these engagement and touchpoints we have created”.
Horizm, CEO, Pedro Mestriner said:
“It is a pleasure to be working with such a progressive and forward-thinking sports federation whose commitment to unlocking digital value is an example to others in the industry”.
The FIH engages hockey fans globally across Instagram, Facebook, Twitter, LinkedIn, YouTube, its OTT platform Watch.Hockey – available both as an app and a web version – and its official websites (www.FIH.ch and www.FIHProLeague.com) and is supported by a portfolio of seven official global partners and suppliers.
Horizm’s success in helping sports rights holders like the FIH unlock digital revenues was recently recognised at leading industry event, the World Football Summit Industry Awards, where they were chosen as Best Supplier presented by SportsTechX. Horizm also used World Football Summit to announce their collaboration with LaLiga Champions, Real Madrid CF.
Horizm is the future of digital revenue generation in sports.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way clubs operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is a chosen digital solution for leading football clubs such as Real Madrid, Juventus, Inter Milan, Olympique Lyon and Benfica along with the FIVB, the FIH and the Australian Open.
About International Hockey Federation
The International Hockey Federation (FIH) is the world governing body for the sport of hockey, recognised by the International Olympic Committee (IOC). Founded in 1924, FIH today has 137 member National Associations. For more information on the Hockey Revolution, please visit: fih.ch/inside-fih/our-strategy