Dortmund choose Horizm to power digital returns

Dortmund choose Horizm to power digital returns


Borussia Dortmund has become the latest UEFA Champion’s League (UCL) winners to choose Horizm’s AI powered platform to manage their digital assets. Dortmund is the first Bundesliga team to join Horizm’s growing roster of football clients and they join fellow UCL winners Real Madrid, Inter Milan and current Champions, Chelsea in choosing to work with the digital asset monetization specialists.

Dortmund is one of the most successful teams in German football, winning the league championship eight times and the DFB Pokal, the national cup competition, five times. The club is famed worldwide for its passionate following with their stadium, the Westfalonstadion, boasting the highest average attendance of any club in the world. Dortmund also have a big digital fanbase with just under 24m followers across Facebook, Instagram and Twitter. Through this new agreement, Dortmund will be using Horizm’s tool better understand and evaluate this digital relationship and how it can be used to drive additional commercial revenues for the club.

Commenting on the new agreement, Alexander Mühl, Head of Digital, Innovation and E-Business, Borussia Dortmund said:

“Understanding the performance and reach of content on our digital channels is crucial to how we connect with our millions of fans worldwide but also to spot and analyse commercial opportunities. We are always on the lookout for innovations that help us to improve on these fields and this new agreement with Horizm, will give us a better picture of digital relationship we have with our fans and enable us to deliver more value for partners.”

Sam, Grimley, Head of Commercial, Horizm added:

“We are very proud to work with Dortmund – the club are synonymous with their huge, passionate following and together we can help them maximise the revenues they generate through their digital audience”.

The addition of Borussia Dortmund to Horizm’s football client list means Horizm now support teams across 13 different leagues, around the globe, including all of the top six leagues in Europe.


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About Horizm

Horizm is the future of digital revenue in sport.

Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.

Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.

Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment. 

Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.

Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Delhi Capitals, the FIVB, the FIH and the Australian Open.