Digital Value of Fans 2023
This report shows that as digital channels continue to represent such an increasingly significant source of value for sports rights holders, we have created our annual “Digital Value of Fans” report to better understand the value of the digital landscape in sports. This year we’ve also recognized the value sports fans bring to brands and media agencies, with over 590 brands generating almost 80M euros in total value, we wanted this report to also look at digital in sports through the lenses of brands.
