Leading Indian Premier League (IPL) Franchise, the Delhi Capitals have chosen to boost their digital media returns through a new agreement with Horizm, the award-winning providers of digital inventory management.
With a star-studded squad, that was recently bolstered by the addition of Australian batsman Steve Smith, the Capitals will look to add to on-field success, by improving the commercial development of the franchise through the partnership with Horizm.
Under this new agreement, Delhi Capitals will use Horizm’s AI-powered, real time solution to better understand, value and monetize a social media audience, which totals over 11m across Facebook, Instagram, Twitter & YouTube. During the 2020 IPL, the team registered the highest number of video views (370 million) across Facebook & Instagram globally for the months of September-October. Delhi Capitals’ growth in increasing its digital fan base (by 32%) on Facebook, was also the highest among all teams.
Horizm provide sports’ rights holders with a real time, “digital-first” solution to monetize their digital inventory. Delhi Capitals is the first IPL franchise to sign up with Horizm, joining elite football clubs like Real Madrid and Chelsea, and other leading global sports properties such as Tennis Australia, the International Hockey Federation and the Caribbean Premier League.
Commenting on the agreement, Vinod Bisht, Director & CEO, Delhi Capitals said:
“At Delhi Capitals, we believe in the ‘Fans First’ policy, and digital platforms are crucial for us to engage with them throughout the year. The need for remote engagement was accentuated during the pandemic, when fans were restricted to their homes. I believe our association with Horizm will empower us with tools to not only reach out to our fans better, but also unlock several commercial opportunities.”
Sam Grimley, Head of Sales, Horizm added:
“It’s a huge privilege to welcome the Delhi Capitals to the Horizm family – undoubtedly one of the most exciting franchises in the IPL, both on and off the field. We look forward to working with Team DC and help maximise the returns on their growing digital footprint”
The growth of the IPL over the past 13 seasons has been remarkable, with the T20 cricket tournament now one of a select few international sports leagues able to boast a social media audience in excess of 100m followers, as highlighted in The 100m Club, a recent Horizm report which looked at the global reach of sports leagues on social media’s big 4 – Facebook, Instagram, Twitter and YouTube.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with the FIVB, the FIH and the Australian Open.
About Delhi Capitals / JSW Sports
Delhi Capitals is one of the eight founding teams that plays in the Indian Premier League (IPL). Co-owned by the GMR Group and the JSW Group, Delhi Capitals was established in 2008 as Delhi Daredevils before embracing a new avatar in December 2018. The team is captained by Shreyas Iyer and coached by Australian legend Ricky Ponting. In 2020, Delhi Capitals reached the IPL final for the first time.