Cricket West Indies (CWI) has today announced a new partnership with digital inventory management specialists, Horizm to value and unlock revenues from CWI’s website and social media channels.
Cricket West Indies boasts one of the fastest growing online and social media audiences in sport with the www.WindiesCricket.com website, over 4 million followers on Facebook, Instagram and Twitter and over 2.5m subscribers on YouTube. This growth is a result of the West Indies teams being one of most successful, innovative and loved teams in world sport. Innovating the way that cricket has been played in every format of the game, the West Indies have one of the most impressive records in Test cricket, are the first ever two-time winners of the ICC ODI World Cup and are current two-time, back-to-back ICC T20 World Champions.
Cricket West Indies will benefit from access to Horizm’s AI-powered, digital asset management platform, providing real time valuation of CWI’s social media, website and mobile activity and helping to understand how additional value in CWI’s content can be unlocked to generate new revenues.
Dominic Warne, CWI’s Commercial Director said: “The West Indies website and social channels have seen incredible growth in the last 3 years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sport. As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”
CWI are the first full International Cricket Council Member to sign on with Horizm and will join a number of other high profile cricket organisations working with the digital inventory specialists, including IPL side Delhi Capitals, the Caribbean Premier League, Yorkshire County Cricket Club and Middlesex Cricket.
Sam Grimley, Head of Commercial, Horizm added: “We are honoured to be working with Cricket West Windies with such a storied past and an exciting future. The skill and flair with which their teams play the game has won them many fans around the world and together we can help them capitalise on the digital potential of their fanbase”.
Horizm’s award-winning digital asset services are now used by more than 50 rights holders across eight different sports, most notably in football where they work with 30 clients including Chelsea, Real Madrid, Inter Milan and the Portuguese Football Federation.
About Cricket West Indies
Cricket is the heartbeat of the Caribbean and Cricket West Indies (CWI) takes great pride and responsibility in growing, guiding and organising cricket throughout the English-speaking Caribbean countries which form the West Indies, represented internationally by the West Indies men’s, women’s and age-group teams. The West Indies international team is unique in cricket and in international sport as it is the only team that represents a group of nations, drawing on the strength, skills and passion of each nation to unite through cricket and take on the world. CWI is the governing body for all professional and amateur cricket in the region, from the West Indies men’s and women’s international home series to regional tournaments such as the West Indies Championship (four-day), the one-day men’s and women’s CG Insurance Super50 Cup and the Women’s T20 Blaze.
Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Chelsea, Everton, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Delhi Capitals, the FIVB, the FIH and the Australian Open.