Category: Cricket
Established over 150 years ago, Yorkshire County Cricket Club are the most successful county in English domestic cricket with more trophies won and more player produced for England than any other county. Their home ground, Headingly, is a regular host of England test, one day and T20 matches and has hosted some of the most memorable moments in English Cricket history.
“We’ve seen big changes in the way our fans connect with Yorkshire County Cricket Club, particularly over the past 18 months or so, with our digital channels becoming increasingly important. This new agreement with Horizm means we are better placed to properly evaluate our digital activities and make sure they are fully supporting our commercial objectives.“
Tom Webster, Business Development Manager, Yorkshire County Cricket Club
