Category: Football
The Padded Seat showcases hospitality and premium experience packages to fans through social media platforms.
The non-critical and genuine review videos reach millions of fans, are highly engaged with and offer a great way for clubs and organisations to promote their products.
In less than six months The Padded Seat has gained close to 500,000 followers across platforms and over 63 million video views. It has also worked with 25+ professional sports clubs, ticket resellers and global brands.
“Since launching The Padded Seat in January 2022, its rapid growth has been something I’ve tried to monitor closely. As a tool, Horizm has helped me understand my audience in greater detail, whilst providing me with key engagement, reach and monetisation metrics. I now have a much better understanding of the brand’s value and how it can be packaged to bring in partners”.
Kyle Mattison, Founder, The Padded Seat
