Category: Football
Sporting Club de Portugal are one of the most successful teams in Portugal and are the current Liga Portugal Champions. They are renowned for their academy which has produced world stars such as Luis Figo and Cristiano Ronaldo.
With over 4.4m followers across Facebook, Instagram and Twitter, the Lisbon based team also boast an impressive digital fanbase. They use our AI powered platform to better understand the value this following represents and how it can be used to unlock new revenues for the club.
“Horizm’s platform and their valuation methodology provides an impressive level of insight into the performance of our digital media channels and, crucially, into their commercial potential – something we think is key. These insights are helping us to enhance our digital strategy and ensure we can make the most of the revenue opportunity our channels represent.”
Nuno Pombo, Marketing Research Analyst, Sporting Clube de Portugal
