Mumbai Indians (MI) is the most successful team in the history of the Indian Premier League, winning the tournament in 2013, 2015, 2017, 2019 and 2020. Their unrivalled success on the field and the presence of star names such as Rohit Sharma, Jasprit Bumrah and Kieron Pollard has also seen the franchise amass a vast digital audience in the competition with over 30m followers across their social media platforms.
“Mumbai Indians is among the biggest sporting brands in India, with a huge global following and an innovative approach to digital. We are excited to be working with them and to look to helping them maximise the value they extract across their different channels”
Sam Grimley, Global Head of Sales & Account Management, Horizm