Lancashire Cricket is an England & Wales Cricket Board (ECB) County that competes across the range of ECB domestic competitions, ranging from LV= Insurance County Championship to the Vitality T20 Blast. Lancashire Cricket play their matches at Emirates Old Trafford which is also a regular venue for England’s test and one-day fixtures. The County has produced England legends like Freddie Flintoff and James Anderson and also seen world stars like Clive Lloyd and Wasim Akram play for their teams.
“Social media is an integral part of how we can add value for our partners, so it is vital to understand exactly the value can be created and how it can be leveraged to create new opportunities. Horizm will give us a granular level of insight into our digital channels that we didn’t have before. Their platform will help us improve the digital connection we have with our fans and give us new possibilities for integrating sponsors.”
Tom Foreman, Commercial Partnerships Manager, Lancashire Cricket