Heart of Midlothian FC
Scottish Premiership club Heart of Midlothian FC is the UK’s largest fan-owned club. Established in 1874, ‘The Jambos’ home ground is Tynecastle Park; a 20,000 all-seater stadium in the Gorgie area of Edinburgh, Scotland’s capital city.
“Hearts is the UK’s largest fan-owned football club and we’re proud of the special connection we have with our fans. The shift to digital we are seeing across society , particularly after COVID, means that more and more of our fanbase is connecting with the club digitally. Through working with Horizm, we will be better placed to understand what this relationship looks like and how we can ensure our following drives commercial returns for the club.”
Catriona McCallum, Marketing and Communications Director, Heart of Midlothian FC.