Category: Volleyball
‘’Since our events were brought to a halt worldwide in mid-March, it has been important to shift the focus and give sponsors the full value they signed up to pre-Covid-19. Thus, working with Horizm, to build digitally led packages through data segmentation and leveraging our unique IP to create engaging branded content, delivering it across our owned channels and measuring conversions & ROI has been a significant shift in the way we approach digital monetization.’’
Motasem Al Bawab, Head of Digital, FIVB
