FC St Pauli
FC St Pauli is a German professional football team that currently plays in Bundesliga 2. The Hamburg based club are famous for the “Kult” status they cultivated, centred on a strong social identity and an alternative fan base, one that is synonymous with the skull & crossbones emblem.
“Our club has a deep social connection with our amazing fans, who are proud to support FC St Pauli and the principles the club stands for. Our digital channels are a vital tool for us to communicate and connect with these supporters and we are excited to work with Horizm to improve our picture of this digital engagement and better understand the value it can bring to both our fans and our partners.”
Martin Drust, Brand, Digital & Strategy, FC St Pauli