Category: Rugby
Headquartered in Lausanne, Switzerland, European Professional Club Rugby (EPCR) is the organisation responsible for Europe’s elite club rugby competitions, the Heineken Champions Cup and EPCR Challenge Cup. EPCR seek to provide outstanding rugby experiences for all key stakeholders involved, including leagues, clubs, players, match officials, unions, fans, broadcast and commercial partners, communities and the media. Horizm will be helping EPCR to understand and optimise the digital engagement across their different channels.
“Social media is important part of how fans engage with our competitions so it’s vital that we have an accurate picture of what this engagement looks like. Horizm’s platform gives us a granular level understanding of our digital audience which will help us deliver more of what they want to see and ensure we are connecting our partners with our fans in a meaningful way.”
Jonny MacDonald, Commercial Manager, European Professional Club Rugby
