Category: Football
“Understanding the performance and reach of content on our digital channels is crucial to how we connect with our millions of fans worldwide but also to spot and analyse commercial opportunities. We are always on the lookout for innovations that help us to improve on these fields and this new agreement with Horizm, will give us a better picture of digital relationship we have with our fans and enable us to deliver more value for partners.”
Alexander Mühl, Head of Digital, Innovation and E-Business, Borussia Dortmund
