Barnsley FC have become the latest English Football League (EFL) Championship side to sign on with Horizm with the South Yorkshire side signing an agreement to use Horizm’s real-time, AI-powered platform to improve the performance of their digital assets.
The addition of Horizm’s digital inventory management tool highlights the club’s appreciation of the power of data and, through using the tool, Barnsley will gain better insights into the value of their different digital assets and how they can be best uses to unlock new revenues for the club.
Commenting on the new agreement, Nicholas de Montauzon, Head of Business Development, Barnsley FC said:
“Both on and off the pitch, data is very important to the progression of our club. Horizm’s platform will allow us to better analyse the analytics provided by our social media; to better understand our different channels and see how we can best capitalise on the commercial opportunities they present”.
Sam Grimley, Head of Commercial, Horizm added:
“I’d like to welcome Barnsley to the Horizm family. It is fantastic to work with such a forward-thinking club, one that understands the importance of data and we look forward to supporting them across their digital commercial lifecycle”.
Barnsley become the 8th English football team to sign on with Horizm, joining Blackburn Rovers and Doncaster Rovers from the EFL and Arsenal, Chelsea, Everton, Watford and Wolverhampton Wanderers from the Premier league.
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About Barnsley FC
Barnsley FC is a professional football club based in Barnsley, South Yorkshire. The Club is a member of the English Football League (EFL), currently operating within the Sky Bet Championship. Founded by Reverend Tiverton Preedy in 1887, ‘the Reds’ have played their home fixtures at Oakwell since 1888.
About Horizm
Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal FC, Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens, the Delhi Capitals, FIVB, the FIH and the Australian Open.
