South American football giants, Atlético Nacional have signed up with digital sponsorship specialists Horizm, becoming the first Colombian team to benefit from Horizm’s AI-powered asset valuation and monetization services.
With 23 domestic titles to their name, Atlético Nacional are the most successful football team in Colombia and are also widely considered to be the most popular teams in the country. Digitally, their on-pitch success has helped them amass a following of over 9m fans across Facebook, Instagram and Twitter.
Under the new agreement, Atlético Nacional will have access to Horizm’s full commercial toolkit, a real-time solution that will provide the true market price of their digital content, how it compares to relevant benchmarks and how it can best be packaged to generate new revenues for the club. They will also make their digital inventory available through Horizm Marketplace, Horizm’s groundbreaking digital sponsorship platform that helps brands quickly target fans through the hyper-engaged medium of sports.
After signing the agreement, Juan Zurek, Commercial Director, Atlético Nacional said:
“Through our history and our titles, Atlético Nacional has built a huge, passionate following, a following that gives us great strength – strength on the pitch and the strength to succeed commercially as well. Our digital channels are a key part of our commercial plans and this new agreement with Horizm is a great fit as it gives us the tools to maximise the commercial value of our digital fanbase”.
Sam Grimley, Global head of Sales & Account Management added:
“We’re delighted to be working with a club of Atlético Nacional’s stature, the biggest team in Colombia, and proud to add another league to the growing list we operate in. With their passionate fanbase and growing digital reach they have a great commercial opportunity, and we look forward to helping them seize it”
The deal with Atlético Nacional means that Horizm now work with clubs across 25 leagues worldwide including the big five European leagues, the Brasileirao and the top seven tiers in English football.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionise the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.
Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.
This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital media. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens (Rugby Union), Cricket West Indies, Delhi Capitals (Cricket), the FIVB (Volleyball), the FIH (Hockey) and the Australian Open (Tennis).