Arsenal Football Club have become the latest Premier League club to sign up with Horizm, the award-winning provider of digital inventory management in sport. The agreement will allow Arsenal to use Horizm’s AI-powered platform to boost their returns on digital by gaining a better understanding of the value they can provide to current and future partners.
The Gunners are one of world’s most popular football teams on social with a combined audience of over 73m across Facebook, Instagram and Twitter. A recent report by Horizm also showed the North London side are in the top ten of “global brands” in world sport – teams that command a social audience in excess of 20m – both by size of digital inventory and value generated. The same report ranked the Gunners as 4th globally in terms of performance per post, in their category, with a quality index score of 54.5% (the quality index combines engagement rate and impressions rate to determine the average performance of a post based on the relative size of the audience).
Commenting on the new agreement, Peter Gallagher, Head of Partnership Development at Arsenal Football Club said:
“Digital is a vital part of the toolkit we use to deliver value for our partners and working with Horizm will give us a better understanding of the value we can provide to new and existing partners, and how we can maximise the revenue opportunity across our social channels”.
Sam Grimley, Head of Commercial, Horizm added:
“Arsenal are a team with great heritage and a hugely developed social presence. We are delighted to be adding them to our rapidly growing stable of clients from across the global football pyramid”.
Arsenal join Chelsea and Wolves in using Horizm and with Watford gaining promotion, Horizm are providing digital support to one fifth of next year’s Premier League line up.
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Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal FC, Chelsea FC, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica and Wolverhampton Wanderers along with Saracens, the Delhi Capitals, FIVB, the FIH and the Australian Open.