Champion motorbike racer Ana Carrasco has become the first Spanish athlete to sign with Horizm, the digital inventory specialists in a deal that will see both Ana and the Provec Kawasaki she races for benefiting from Horizm’s AI powered digital valuation and monetization platform.
Ana shot to fame in 2018 when she won the Supersport 300 World Championship, making history in the process by becoming the first woman to win a World Championship in solo motorcycle road racing. Following a third placed finish in the 2019 riders’ standings, a crash in 2020 that resulted in two fractured vertebrae prematurely ended her competitive season. When she signed with the Provec Kawasaki team to compete in the 2021 WorldSSP300 Championship, Ana was described by Steve Guttridge, Kawasaki’s Race Planning Manager as ““final part of the jig-saw”.
With Ana and the team boasting a combined social following of over 600,000 worldwide, their digital channels provide a vital connection with their fans but also an important source of value for their sponsors including energy drink company, Monster Energy and leading racing fuel and lubricant providers, Elf.
Through Horizm’s platform, Ana and Provec Kawasaki will get real time, granular level insights into the performance of their social media activity allowing them to grow engagement by prioritising top performing content. They will also benefit from Horizm’s groundbreaking Marketplace platform that aggregates content groups across a range of digital sports inventory, allowing brands to match their audience needs with the digital assets of rights holders, creating new revenue opportunities for teams, federations and athletes.
On signing the deal, Ana Carrasco commented:
“I am really happy to be working with Horizm and to have their help in developing my digital channels. As an athlete you are always looking to improve and this deal will help us improve what we do on social media, something that is really important for how the team and I connect with our fans and our sponsors.”
Horizm CEO, Pedro Mestriner added:
“We are delighted to be working with a champion like Ana and a team as prestigious as Provec Kawasaki as our first clients in motorbike racing. Like all the clients we work with across 10 different sports, digital is an increasingly important part of their commercial activities and we look forward to helping them maximise the value bound up in their different channels”.
In addition to motorbike racing, Horizm also works with elite clients in sports such as rugby, cricket, volleyball and golf, where they support professional golfer Matt Fitzpatrick, but perhaps most notably they provide their digital inventory services to more than 40 clients in football across 13 professional leagues.
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About Horizm
Horizm is the future of digital revenue in sport.
Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders operate in our new digital era and fully support them across their digital commercial lifecycles.
Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.
Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.
Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment.
Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Delhi Capitals, the FIVB, the FIH and the Australian Open.
