Need for a new approach
Research has shown that Brands are increasingly focusing their advertising spend on digital – up 56% YOY in 2021 – and sports content has consistently proved to be a more highly engaged medium than digital advertising – 2500% higher than regular social media ads. However, only 9% of sports sponsorship value is currently delivered on digital. To realise its digital potential, sport needs a new approach and it needs help in overcoming the hurdles in its way. For rights holders, the hurdle is a means to understand and leverage the true value of their digital channels. For brands it is a solution for investing in digital sports content that is more flexible, less time consuming and more efficient.
AI powered solution for valuation and revenue growth
Horizm is the solution. We have built a digitally native platform, powered by AI, that is focused on simplifying the identification, activation and monetization of digital sports assets. This is done by providing real time tracking, valuation and packaging of rights holder content across their digital and social media channels. Then, using this intelligence, we provide brands with a simple mechanism for purchasing the inventory that matches their campaign needs. Our digital commercial toolkit makes it easier for brands to connect with sports fans and helps rights holders unlock new digital revenues.
Need for a new approach
Research has shown that Brands are increasingly focusing their advertising spend on digital – up 56% YOY in 2021 – and sports content has consistently proved to be a more highly engaged medium than digital advertising – 2500% higher than regular social media ads. However, only 9% of sports sponsorship value is currently delivered on digital. To realise its digital potential, sport needs a new approach and it needs help in overcoming the hurdles in its way. For rights holders, the hurdle is a means to understand and leverage the true value of their digital channels. For brands it is a solution for investing in digital sports content that is more flexible, less time consuming and more efficient.
AI powered solution for valuation and revenue growth
Horizm is the solution. We have built a digitally native platform, powered by AI, that is focused on simplifying the identification, activation and monetization of digital sports assets. This is done by providing real time tracking, valuation and packaging of rights holder content across their digital and social media channels. Then, using this intelligence, we provide brands with a simple mechanism for purchasing the inventory that matches their campaign needs. Our digital commercial toolkit makes it easier for brands to connect with sports fans and helps rights holders unlock new digital revenues.
Pedro Mestriner
CEOAn explorer by nature and former professional athlete, Pedro has twenty years’ experience working with both start-up and multinationals where he honed his expertise on business development and product innovation. After studying Computer System Analysis with focus on A.I., he has gone on to work for or advise the likes of Pfizer, Hitachi, Letgo.com, FC Barcelona and FIVB.
José David Poveda
Chief of ProductRestless mind in the business of sport and entertainment, with more than 15 years of experience. Passionate about innovation and driven to build new and disruptive digital products to change the industry. Has managed, worked for and/or advised the likes of NBA, Real Madrid, FC Barcelona, Juventus, Moto GP, Baseball Players, NFL and FIVB among others.
Sam Grimley
Global Head of Sales & Account ManagementAn experienced commercial leader, with a keen passion for enabling likeminded individuals and organizations to better understand digital media for commercial gain. Sam’s career started brand side, in digital marketing at HSBC before moving to work in computer vision, online viral publishing, rights holder sales and most recently leading a sponsorship valuation business.
Luis Viveiros
Chief Operating OfficerWith more than 15 years of consulting experience, originally from a traditional consulting background in companies like Boston Consulting Group and Deloitte, Luis comes from Nielsen Sports where he led the Consulting and Research practice in the Americas based out of New York. Luis is an experienced strategist, keen on helping clients get the maximum return on their investment.
Eva Suarez
Head of Digital Sponsorship and Commercial PartnershipsEva has 20 experience years in sport business, working for top sport organisations / agencies such as UEFA, IOC, Formula 1, FC Barcelona, Juventus, TEAM Marketing AG and Mediapro.
Irina Pavlova
With a career spanning more than 20 years across finance (Merrill Lynch), technology (Google), and sports and entertainment (Brooklyn Nets and Barclays Center), Irina brings a wealth of international business development experience and a passion for finding innovative solutions for legacy business problems. With an MBA from Stanford and a CFA designation, Irina enjoys combining her operational and investment skills to advise and mentor clients, as well as build her own portfolio.
Ricardo Fort
A marketer and an expert in the world of sports, Ricardo built his 25 years career working in leadership positions for some of the best companies in the world, like Coca-Cola and Visa. In 2021, he launched his own consulting firm - Sport by Fort Consulting - to help sports tech, sponsors, leagues, investors and athletes successfully invest in sports
Craig Thompson
Craig has been intimately involved in the creation and management of some of the most recognized global sporting events, serving as CEO of 34th America’s Cup and as managing Director of T.E.A.M. Marketing AG, where he co-created and developed the UEFA Champion’s League. Craig is currently Managing Partner of sports industry investment, Mindspring Capital.
Charles Baker
Charles “Chuck” Baker is Partner and Co-Chair, Entertainment, Sports & Media at Sidley Austin LLP specialising in M&A, private equity, and venture capital in sports. He recently advised Todd Boehly, Co-Founder and CEO of Eldridge Industries, on his acquisition of a minority interest in the L.A. Lakers, Arctos Sports Partners on minority investments in NBA and NHL franchises, and David Tepper on his acquisition of the Carolina Panthers. Chuck’s other recent work includes representing the L.A. women’s soccer team Angel City FC and FC Kansas City in their expansions in the NWSL. Chuck was recently named a 2021 “Power Player” by Sports Business Journal.
