The future of digital revenue in sport
Founded in 2019, Horizm was born with the goal to be the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way clubs operate in our new digital era, and fully support them in taking full advantage of the existing opportunities.
Need for a new approach
AI powered solution for valuation and revenue growth
Need for a new approach
AI powered solution for valuation and revenue growth
Meet our management team
Pedro Mestriner
CEOAn explorer by nature and former professional athlete, Pedro has twenty years’ experience working with both start-up and multinationals where he honed his expertise on business development and product innovation. After studying Computer System Analysis with focus on A.I., he has gone on to work for or advise the likes of Pfizer, Hitachi, Letgo.com, FC Barcelona and FIVB.
José David Poveda
Chief of ProductRestless mind in the business of sport and entertainment, with more than 15 years of experience. Passionate about innovation and driven to build new and disruptive digital products to change the industry. Has managed, worked for and/or advised the likes of NBA, Real Madrid, FC Barcelona, Juventus, Moto GP, Baseball Players, NFL and FIVB among others.
Sam Grimley
Head of CommercialAn experienced commercial leader, with a keen passion for enabling likeminded individuals and organizations to better understand digital media for commercial gain. Sam’s career started brand side, in digital marketing at HSBC before moving to work in computer vision, online viral publishing, rights holder sales and most recently leading a sponsorship valuation business.
Luis Viveiros
Head of StrategyWith more than 15 years of consulting experience, originally from a traditional consulting background in companies like Boston Consulting Group and Deloitte, Luis comes from Nielsen Sports where he led the Consulting and Research practice in the Americas based out of New York. Luis is an experienced strategist, keen on helping clients get the maximum return on their investment.
Eva Suarez
Head of Digital Sponsorship and Commercial PartnershipsEva has 20 experience years in sport business, working for top sport organisations / agencies such as UEFA, IOC, Formula 1, FC Barcelona, Juventus, TEAM Marketing AG and Mediapro.
Advisory Board
Irina Pavlova
With a career spanning more than 20 years across finance (Merrill Lynch), technology (Google), and sports and entertainment (Brooklyn Nets and Barclays Center), Irina brings a wealth of international business development experience and a passion for finding innovative solutions for legacy business problems. With an MBA from Stanford and a CFA designation, Irina enjoys combining her operational and investment skills to advise and mentor clients, as well as build her own portfolio.
Ricardo Fort
A marketer and an expert in the world of sports, Ricardo built his 25 years career working in leadership positions for some of the best companies in the world, like Coca-Cola and Visa. In 2021, he launched his own consulting firm - Sport by Fort Consulting - to help sports tech, sponsors, leagues, investors and athletes successfully invest in sports
Craig Thompson
Craig has been intimately involved in the creation and management of some of the most recognized global sporting events, serving as CEO of 34th America’s Cup and as managing Director of T.E.A.M. Marketing AG, where he co-created and developed the UEFA Champion’s League. Craig is currently Managing Partner of sports industry investment, Mindspring Capital.
Petr Zhukov
Petr is the Founder and Managing Partner of Indigo Capital Partners, the global private equity and venture capital investment firm he co-founded in 2011. Petr started his career in 2003-2004 as an analyst at private equity firm, Brunswick Capital before pursuing a career in investment banking holding senior positions at UBS and Credit Suisse investment banking divisions in Moscow and London. Petr is a reputable venture investor and business angel that has invested in a number of prominent start-ups. He is chairman of Russian chess-boxing federation, a practitioner of team and individual sports and has degrees from the Higher School of Economics and Harvard Business School (OPM).
