The future of digital revenue in sport
Founded in 2019, Horizm was born with the goal to be the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way clubs operate in our new digital era, and fully support them in taking full advantage of the existing opportunities.
Need for a new approach


AI powered solution for valuation and revenue growth
Need for a new approach


AI powered solution for valuation and revenue growth
Meet our management team

Pedro Mestriner
CEOAn explorer by nature and former professional athlete, Pedro has twenty years’ experience working with both start-up and multinationals where he honed his expertise on business development and product innovation. After studying Computer System Analysis with focus on A.I., he has gone on to work for or advise the likes of Pfizer, Hitachi, Letgo.com, FC Barcelona and FIVB.

José David Poveda
Chief of ProductRestless mind in the business of sport and entertainment, with more than 15 years of experience. Passionate about innovation and driven to build new and disruptive digital products to change the industry. Has managed, worked for and/or advised the likes of NBA, Real Madrid, FC Barcelona, Juventus, Moto GP, Baseball Players, NFL and FIVB among others.

Sam Grimley
Head of CommercialAn experienced commercial leader, with a keen passion for enabling likeminded individuals and organizations to better understand digital media for commercial gain. Sam’s career started brand side, in digital marketing at HSBC before moving to work in computer vision, online viral publishing, rights holder sales and most recently sponsorship valuation where he led the International team at GumGum Sports.

Luis Viveiros
Head of StrategyWith more than 15 years of consulting experience, originally from a traditional consulting background in companies like Boston Consulting Group and Deloitte, Luis comes from Nielsen Sports where he led the Consulting and Research practice in the Americas based out of New York. Luis is an experienced strategist, keen on helping clients get the maximum return on their investment.