About us

about us
Digital Audiences Unlocked
We have built a digitally native platform, powered by AI, that is focused on simplifying the identification, activation and monetization of digital sports assets.

This is done by providing real time tracking, valuation and packaging of rights holder content across their digital and social media channels.

Using this intelligence, we provide brands with a simple mechanism for purchasing the inventory that matches their campaign needs.

Our digital commercial toolkit makes it easier for brands to connect with sports fans and helps rights holders unlock new digital revenues.

Research has shown that Brands are increasingly focusing their advertising spend on digital – up 56% YOY in 2021.

Sports content has consistently proved to be a more highly engaged medium than digital advertising – 2500% higher than regular social media ads.

For rights holders this challenge presents itself in difficulties understanding and leveraging the true value of their digital channels. Brands similarly face challenges in accessing sports fans and the engagement they bring. Digital content is the perfect solution as it is more flexible, less time consuming and more efficient.
For rights holders this challenge presents itself in difficulties understanding and leveraging the true value of their digital channels. Brands similarly face challenges in accessing sports fans and the engagement they bring. Digital content is the perfect solution as it is more flexible, less time consuming and more efficient.

Digital Value.

Monetization.

Sports.

Entertainment.

Digital Value.

Monetization.

Sports.

Entertainment.

Digital Value.

Monetization.

Sports.

Entertainment.

horizm team

A human touch

Founded in 2019, Horizm was born with the goal to be the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way clubs operate in our new digital era, and fully support them in taking full advantage of the existing opportunities.

horizm team

A human touch

Founded in 2019, Horizm was born with the goal to be the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way clubs operate in our new digital era, and fully support them in taking full advantage of the existing opportunities.

meet our management team
An explorer by nature and former professional athlete, Pedro has twenty years’ experience working with both start-up and multinationals where he honed his expertise on business development and product innovation. After studying Computer System Analysis with focus on A.I., he has gone on to work for or advise the likes of Pfizer, Hitachi, Letgo.com, FC Barcelona and FIVB.
Pedro Mestriner
chief executive officer
Restless mind in the business of sport and entertainment, with more than 15 years of experience. Passionate about innovation and driven to build new and disruptive digital products to change the industry. Has managed, worked for and/or advised the likes of NBA, Real Madrid, FC Barcelona, Juventus, Moto GP, Baseball Players, NFL and FIVB among others.
José David Poveda
chief of product
With more than 15 years of consulting experience, originally from a traditional consulting background in companies like Boston Consulting Group and Deloitte, Luis comes from Nielsen Sports where he led the Consulting and Research practice in the Americas based out of New York. Luis is an experienced strategist, keen on helping clients get the maximum return on their investment.
Luis Viveiros
Chief Operating Officer
An experienced commercial leader, with a keen passion for enabling likeminded individuals and organizations to better understand digital media for commercial gain. Sam’s career started brand side, in digital marketing at HSBC before moving to work in computer vision, online viral publishing, rights holder sales and most recently leading a sponsorship valuation business.
Sam Grimley
Global Head of Sales
Digital marketing expert with 10+ years experience working with brands & agencies helping them achieve their business objectives. Ex-Yahoo & former co-founder of an automated digital marketing platform or SMEs.
Max Truman
Director of Agency Sales
An explorer by nature and former professional athlete, Pedro has twenty years’ experience working with both start-up and multinationals where he honed his expertise on business development and product innovation. After studying Computer System Analysis with focus on A.I., he has gone on to work for or advise the likes of Pfizer, Hitachi, Letgo.com, FC Barcelona and FIVB.
Pedro Mestriner
chief executive officer
Restless mind in the business of sport and entertainment, with more than 15 years of experience. Passionate about innovation and driven to build new and disruptive digital products to change the industry. Has managed, worked for and/or advised the likes of NBA, Real Madrid, FC Barcelona, Juventus, Moto GP, Baseball Players, NFL and FIVB among others.
José David Poveda
chief of product
With more than 15 years of consulting experience, originally from a traditional consulting background in companies like Boston Consulting Group and Deloitte, Luis comes from Nielsen Sports where he led the Consulting and Research practice in the Americas based out of New York. Luis is an experienced strategist, keen on helping clients get the maximum return on their investment.
Luis Viveiros
Chief Operating Officer
An experienced commercial leader, with a keen passion for enabling likeminded individuals and organizations to better understand digital media for commercial gain. Sam’s career started brand side, in digital marketing at HSBC before moving to work in computer vision, online viral publishing, rights holder sales and most recently leading a sponsorship valuation business.
Sam Grimley
Global Head of Sales
Digital marketing expert with 10+ years experience working with brands & agencies helping them achieve their business objectives. Ex-Yahoo & former co-founder of an automated digital marketing platform or SMEs.
Max Truman
Director of Agency Sales
Advisory Board

An advisory board is an important strategic resource for any successful business and at Horizm we are privileged to count upon the wealth of experience and wisdom provided by the esteemed individuals below:

irina-pavlova
Irina Pavlova

With a career spanning more than 20 years across finance (Merrill Lynch), technology (Google), and sports and entertainment (Brooklyn Nets and Barclays Center), Irina brings a wealth of international business development experience and a passion for finding innovative solutions for legacy business problems. With an MBA from Stanford and a CFA designation, Irina enjoys combining her operational and investment skills to advise and mentor clients, as well as build her own portfolio.

ricardo-fort
Ricardo Fort

A marketer and an expert in the world of sports, Ricardo built his 25 years career working in leadership positions for some of the best companies in the world, like Coca-Cola and Visa. In 2021, he launched his own consulting firm - Sport by Fort Consulting - to help sports tech, sponsors, leagues, investors and athletes successfully invest in sports.

craig-thompson
Craig Thompson

Craig has been intimately involved in the creation and management of some of the most recognized global sporting events, serving as CEO of 34th America’s Cup and as managing Director of T.E.A.M. Marketing AG, where he co-created and developed the UEFA Champion’s League. Craig is currently Managing Partner of sports industry investment, Mindspring Capital.

Charles Baker
Charles Baker

Charles “Chuck” Baker is Partner and Co-Chair, Entertainment, Sports & Media at Sidley Austin LLP specialising in M&A, private equity, and venture capital in sports. He recently advised Todd Boehly, Co-Founder and CEO of Eldridge Industries, on his acquisition of a minority interest in the L.A. Lakers, Arctos Sports Partners on minority investments in NBA and NHL franchises, and David Tepper on his acquisition of the Carolina Panthers. Chuck’s other recent work includes representing the L.A. women’s soccer team Angel City FC and FC Kansas City in their expansions in the NWSL. Chuck was recently named a 2021 “Power Player” by Sports Business Journal.

roger-team
Roger Mitchell

Roger a qualified CA, and investment banker.  Roger has been an in the music & sport industries for 27 years. Starting as a journalist in the early 90s covering Italian football for Sky/BBC, he joined EMI in the mid 90s as CFO (Italy). He was then the founding CEO commissioner of Scottish football in 1998, representing Scotland also in UEFA.He now has his own advisory and investment business, Albachiara, from where he consults with various companies and rights holders in the sport and music ecosystem, actively investing in sporttech, The areas of sporttech expertise are content (digital publishing), fan engagement, sports media focusing on AI innovation. Roger also hosts a popular business of sport podcast "AreYouNotEntertained".

irina-pavlova
Irina Pavlova

With a career spanning more than 20 years across finance (Merrill Lynch), technology (Google), and sports and entertainment (Brooklyn Nets and Barclays Center), Irina brings a wealth of international business development experience and a passion for finding innovative solutions for legacy business problems. With an MBA from Stanford and a CFA designation, Irina enjoys combining her operational and investment skills to advise and mentor clients, as well as build her own portfolio.

Ricardo Fort

A marketer and an expert in the world of sports, Ricardo built his 25 years career working in leadership positions for some of the best companies in the world, like Coca-Cola and Visa. In 2021, he launched his own consulting firm - Sport by Fort Consulting - to help sports tech, sponsors, leagues, investors and athletes successfully invest in sports

Craig Thompson

Craig has been intimately involved in the creation and management of some of the most recognized global sporting events, serving as CEO of 34th America’s Cup and as managing Director of T.E.A.M. Marketing AG, where he co-created and developed the UEFA Champion’s League. Craig is currently Managing Partner of sports industry investment, Mindspring Capital.

Charles Baker

Charles “Chuck” Baker is Partner and Co-Chair, Entertainment, Sports & Media at Sidley Austin LLP specialising in M&A, private equity, and venture capital in sports. He recently advised Todd Boehly, Co-Founder and CEO of Eldridge Industries, on his acquisition of a minority interest in the L.A. Lakers, Arctos Sports Partners on minority investments in NBA and NHL franchises, and David Tepper on his acquisition of the Carolina Panthers. Chuck’s other recent work includes representing the L.A. women’s soccer team Angel City FC and FC Kansas City in their expansions in the NWSL. Chuck was recently named a 2021 “Power Player” by Sports Business Journal.

Roger Mitchell

Roger a qualified CA, and investment banker. Roger has been an in the music & sport industries for 27 years. Starting as a journalist in the early 90s covering Italian football for Sky/BBC, he joined EMI in the mid 90s as CFO (Italy). He was then the founding CEO commissioner of Scottish football in 1998, representing Scotland also in UEFA. He now has his own advisory and investment business, Albachiara, from where he consults with various companies and rights holders in the sport and music ecosystem, actively investing in sportech, The areas of sporttech expertise are content (digital publishing), fan engagement, sports media focusing on AI innovation. Roger also hosts a popular business of sport podcast "AreYouNotEntertained".

I'm a Rights Holder

Build the most affordable best-in-class solution to right-holders to create, value and monetize digital assets

Monetize your assets
pictures

I'm a Brand

Offer advertisers a highly engaged media alternative to reach aggregated sports audiences

Reach your target audience
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